Research Methodology

Our research methodology involves a model of primary and secondary research. Key steps involved in the process are listed below:

Data Extraction

The stage involves the procurement of market data or related information via different sources & methodologies.

Data Analysis

This step involves the analysis & mapping of all the information procured from the previous step. It also encompasses the analysis of data discrepancies observed across various data sources.

Market Integration

The final step entails the placement of data points at appropriate market spaces in an attempt to deduce viable conclusions. Analyst perspective & subject matter expert based heuristic form of market sizing also plays an integral role in this step.

Data Validation

Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

Data Extraction

Paid Database

We identify company database from Hoovers that includes competitive landscape, financial analysis, and other crucial information. It plays a crucial role in identifying market revenue, with the help of product mapping methodology.

Furthermore, with the help of Factiva we identify industry or end-market data base that includes the information regarding KoL opinions, industrial statistics.

We also seek information and gain in-sights from third-party sources such as market related database, SME journals such as

  • Investment Analysis
  • Opportunity Analysis
  • Regional Information
  • Product/Services Usage Measurement
  • Identification of Unmet Needs
  • Procedure statistics
  • Potential Market Related Statistics
Internal Database

We have internal database collected for previous research and projects that has been made available through our database management team such as

  • Investment Analysis
  • Opportunity Analysis
  • Regional Information
  • Product/Services Usage Measurement
  • Authentic Secondary Sources & Third Party Outlook
  • Identification of Unmet Needs
  • Procedure statistics
  • Potential Market Related Statistics

We also provide list of references used for data extraction that will be available at the time of final deliverable. Secondary sources include government publication, SEC filings, company profiles, government association published by NGOs, WHO, World Bank etc., trade journals, conferences, press releases, conferences, white papers, and investor's presentation.

With the help of this division we derive market from investor broker reports, analyst reports, academic observation, government quotes & wealth management publications.

Primary Research

Our research team has contact with the high level executives of manufacturers/companies on daily basis. These experts are from product development team, marketers and strategists, they are asked to fill questionnaires, conduct on call as well as face-to-face interviews, zoom meetings and screen sharing process. Further, we conduct discussion with consultants on contractual basis. This elongated chain is followed on global regional as well as country level. We also, conduct interviews with the niche players and visionaries as through these companies we get to know the latest technologies as they keep on launching, innovating, and upgrading their products in order to stand differently in the market, we also get to know the existing technologies that have been replaced by the upcoming technologies but they still have their existence in the market.

The industry experts we approach come from leading firms, involved in the supply chain ranging from suppliers, distributors to the manufacturers and consumers so as to ensure and unbiased analysis.

Secondary Research

Secondary sources include government publication, SEC filings, company profiles, government association published by NGOs, WHO, World Bank etc., trade journals, conferences, press releases, conferences, white papers, and investor's presentation.

With the help of this division we derive market from investor broker reports, analyst reports, academic observation, government quotes & wealth management publications.

Data Validation

After collecting the in-depth quantitative and qualitative data from secondary and primary sources, we analyze the data with the help of various models. Some of our described under:

Identification of Factors and Conducting Impact Analysis
  • Identifying market trends
  • Evaluation of prevailing regulatory trends/ reimbursement and changes taking place in market dynamics
  • Identification of upcoming opportunities and market penetration rates by product commercialization and regional expansion etc.
  • Observing the appropriate strategies followed by manufacturers/companies so as to determine future course of the market
  • Evaluating and analyzing historical trends and data and deploying them on the present and upcoming trends so as to determine year-on-year trends
  • Evaluation of consumer base, procedure trends and regulatory framework
  • Constant track of advancement taking place in technology and product/services segment
Analysis of Base Year Revenue

Extracting market revenue from parent or subsidiary market

Evaluating company revenue and analysis company share

Penetration Modeling for Products

Determining and forecasting penetration via analyzing product features, proposed pricing, availability of internal and external substitutes etc.

Analyzed sales by applying year-year-growth rate sales by conducting primary interviews with:

  • Product Development Team
  • Healthcare practitioners
  • Strategists
  • Marketers
  • Industry experts & KoLs
  • Distributors

Study Regression and variable trends

  • Identifying variables and assigning impact to determine growth
  • Market share assessment
  • Analyzing historic data to extract base estimates

User size based penetration

  • Evaluating recent needs and defining penetration to estimated market revenue
  • Defining growth by analyzing unmet needs and capitalization rates

Trend analysis on the basis of yearly trends