Massage Oil Market – Trends Forecast Till 2031

Market Snapshot

Market Overview

The global Massage Oil Market size was estimated at USD 3,560 million in 2024 and is projected to reach USD 6,022.5 million in 2031 at a CAGR of 7.8 % during the forecast period 2025-2031.

The massage oil market consists of products designed to enhance the experience of massage therapy by improving skin texture, providing relaxation, and promoting muscle relaxation. These oils are made from a variety of natural and synthetic ingredients, including essential oils, plant-based oils, and fragrances, offering different therapeutic benefits such as stress relief, pain reduction, and skin nourishment. The growing focus on wellness and personal care has led to an increase in demand for massage oils, particularly those that are organic and free from harmful chemicals. This market is shaped by consumer preferences for natural and holistic health treatments, and a growing interest in self-care routines.

The scope of the massage oil market extends beyond personal use to professional massage therapy, including spas, wellness centers, and fitness industries. These oils are used to enhance the massage experience, improve circulation, and promote relaxation in both therapeutic and recreational settings. The market includes a wide range of products, such as aromatherapy oils, essential oils, and carrier oils, catering to different consumer needs, including soothing, stimulating, or rejuvenating effects. The increasing popularity of wellness treatments and alternative medicine continues to contribute to the expansion of the market, with various options tailored to diverse skin types and preferences.

Trends in the massage oil market show a growing inclination toward organic and all-natural formulations, with consumers becoming more conscious of the ingredients in personal care products. Essential oils, such as lavender, eucalyptus, and peppermint, are especially popular due to their calming and healing properties. Additionally, there is a rising trend in personalized and customized products, where consumers can choose oils based on their specific needs or preferences. The use of sustainable packaging and eco-friendly ingredients is also gaining traction as sustainability becomes an important factor in consumer purchasing decisions.

Several key drivers are propelling the growth of the massage oil market. The increasing focus on health and wellness, coupled with rising disposable incomes and the adoption of self-care routines, is fueling demand for massage oils. The growing prevalence of stress and anxiety has led more consumers to seek relaxation solutions, boosting the popularity of massage therapy. Furthermore, as people become more aware of the benefits of alternative and natural health treatments, the market for massage oils, particularly those made from plant-based and essential oils, is expected to continue expanding.

Delvens Industry Expert's Standpoint

Experts in the Massage Oil Market highlight several key trends driving growth and innovation. The massage oil market is driven by increasing demand for wellness and self-care products, with oils used for therapeutic benefits like relaxation, pain relief, and skin nourishment. The market caters to both personal and professional use, including spas and wellness centers, and offers a variety of products such as essential oils and plant-based formulations. Trends favor organic, natural ingredients and sustainable packaging, with consumers seeking customized options tailored to their needs. The growth is fueled by rising disposable incomes, greater awareness of alternative health treatments, and a focus on stress relief and relaxation.

Market Portfolio

Key Findings

• Based on Product, the almond oil segment held the largest revenue share in the global massage oil market. Almond oil has long been a favored choice in massage therapy due to its nourishing properties and numerous health benefits. Its rich content of vitamin E, fatty acids, and antioxidants makes it an excellent moisturizer, helping to hydrate and rejuvenate the skin. This has made almond-infused massage oils particularly popular for individuals with dry, sensitive, or mature skin. The omega-3 fatty acids in almond oil also provide natural anti-inflammatory benefits, making it an effective option for those experiencing muscle pain, joint discomfort, or conditions such as arthritis. The growing promotion of almond-based massage oils by wellness influencers, particularly on platforms like Instagram and YouTube, has further boosted their appeal, helping to expand the market.

• Based on End Use, the adults massage oil segment captured the largest revenue share globally. Adults, particularly middle-aged and older individuals, are increasingly seeking relaxation, health benefits, and self-care solutions. The demand for massage oils has grown beyond traditional therapeutic applications, becoming an integral part of self-care and wellness routines. Rising stress levels due to work and personal responsibilities have led many individuals to embrace mindfulness and relaxation practices, creating a substantial demand for massage oils aimed at de-stressing. According to data from the American Massage Therapy Association (AMTA), 27% of women and 22% of men in the U.S. received a massage in 2023. The role of children and infants in households has also influenced this trend, as many parents and middle-aged consumers are turning to massage oils as part of their wellness routines, thus supporting segment growth.

• Based on application, the spa and wellness centers segment led the massage oil market in 2024, driven by the increasing number of these facilities globally. The growing popularity of wellness tourism and health retreats has resulted in more individuals seeking massage therapies, creating significant demand for massage oils. Spa treatments often focus on therapeutic massages to address issues such as muscle pain, joint stiffness, chronic tension, and sports injuries. Many spas now offer personalized massage experiences, where clients can choose oils based on their specific emotional or physical needs, further increasing the use of high-quality essential oils in massage treatments. The influence of social media platforms and wellness influencers has also played a role in attracting customers by showcasing high-quality oils and customized massage experiences, supporting the continued sale of massage oils.

• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa Europe region is projected to hold the largest market share. Factors such as increasing demand for wellness and self-care products, rising awareness about the benefits of massage therapy, growing popularity of aromatherapy, expanding spa and wellness industry, increased adoption of natural and organic products, rising disposable incomes, and a shift toward stress-relief and relaxation treatments have triggered the Massage Oil Market in the region.

Regional Analysis

Europe to Dominate the Market

• The Europe massage oil market held the largest global revenue share of 36.9% in 2024. The increasing popularity of self-care and wellness practices among European consumers has heightened the demand for products like massage oils that promote physical and mental well-being. A growing preference for natural, organic, and ethically sourced products is also driving market growth, as consumers become more cautious about chemical ingredients, parabens, and synthetic fragrances. Organic massage oils, particularly those made with essential oils, are in high demand. Additionally, the region's aging population and the corresponding rise in mobility issues have led to greater interest in alternative therapies, further boosting the demand for massage oils.

• In North America, the market for massage oils captured a significant revenue share in 2024, driven by the region’s growing population of working professionals seeking relaxation and relief from their hectic lifestyles. The rise of spas and wellness centers, coupled with increased interest in aromatherapy, has fueled this demand. Essential oils like lavender, eucalyptus, and peppermint, known for their therapeutic benefits, are particularly popular for reducing stress and improving sleep, contributing to the strong demand for massage oils across both urban and suburban areas.

• The U.S. dominated the North American market, benefiting from an increasing elderly and middle-aged population facing various physical and mental health challenges. Massage oils are widely marketed for their therapeutic effects, such as pain management for conditions like sore muscles, joint pain, and arthritis. Ingredients like arnica, menthol, and ginger are particularly favored for their natural anti-inflammatory properties. Additionally, the growing fitness culture, especially among Millennials and Gen Z, supports market growth, as massage oils are commonly used for post-workout recovery to soothe sore muscles and promote relaxation.

• The Asia Pacific region is expected to grow at the fastest rate, driven by a rich history of using oils in traditional healing practices such as Ayurveda, Traditional Chinese Medicine (TCM), and Thai massage. The expansion of wellness centers and luxury hotels in major tourist destinations like Thailand, Bali, and the Maldives has further boosted demand for massage oils in professional settings. Additionally, the increasing popularity of online shopping in countries such as China, India, and Japan have made wellness products more accessible, fueling growth in the region.

• In China, a key player in the Asia Pacific market, Traditional Chinese Medicine (TCM) continues to promote the use of herbal oils for therapeutic benefits such as improving circulation, relieving pain, and promoting well-being. The country's growing fitness culture has increased the demand for products that aid in muscle recovery and relaxation, further driving sales. Social media platforms like WeChat, Weibo, and Douyin play a significant role in shaping consumer preferences, with wellness influencers and celebrities promoting massage oils as part of their daily routines, enhancing their popularity.

Competitive Landscape

• Performance Health
• Weleda
• MAPLE HOLISTICS
• The Body Shop International Limited
• Biotone Professional Massage & Spa Products
• Bath & Body Works, Inc.
• Aura Cacia
• Young Living Essential Oils, LC
• dōTERRA
• NOW Foods
• L’OCCITANE INTERNATIONAL SA
• Mountain Rose Herbs
• Edens Garden

Recent Developments

• In January 2024, Bath & Body Works announced the reformulation of its entire range of body care products in response to consumer demand for safer and more advanced solutions. The updated products are now sulfate- and paraben-free and feature popular ingredients such as shea butter, coconut oil, pro-vitamin B5, and aloe. These improvements have been applied to the brand’s personal care products and exclusive fragrances, including bestsellers, wellness collections, the Men’s Shop category, and new fragrance offerings.

• In December 2023, BIOTONE Professional Massage and Spa Therapy Products introduced its 'Plant Plus Massage Lotion,' designed specifically for eco-conscious therapists. This lotion meets the evolving clean standards promoted by environmentally friendly organizations. It contains ingredients like sunflower oil, jojoba, candelilla, and rice bran oils, providing a smooth texture and long-lasting effectiveness. The product is particularly well-suited for lymphatic drainage and oncology massage and is available in both 1-gallon and 8-ounce sizes.

Reasons to Acquire

• Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
• Gain authentic and granular data access for the Massage Oil Market to understand the trends and the factors involved in changing market situations.
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope