The global Interactive Patient Care market size is projected to reach a CAGR of 15.5% from 2023-2030.
Patient engagement is ideally a well-established process in which healthcare providers and patients work together to improve health. This concept is used to describe everything from patient portals to social media strategies, from tracking vitals with wearables to patients actively participating in their own health and wellness. It combines a patient’s knowledge, skills, ability, and willingness to manage their own care more effectively which will help in improving health outcomes, drive better patient care, and achieve lower costs. By collaborating and engaging with patients in the decision-making process, healthcare providers can make better decisions regarding a patient’s health, improving the patient-provider relationship, and overall patient retention.
Growing technological developments, adoption of EHR and mhealth solutions, the prevalence of chronic diseases, supportive initiatives by key market stakeholders, and consumerism in healthcare are some of the key drivers of this market.
On the other hand, the number of players in the patient interactive care systems is limited in the market. The requirement is limited as this is not an essential part of the daily medical regime followed in medical facilities. It’s a tech-based system which often comes with a heavy price tag which is still restricting its market growth.
With the outbreak of COVID-19 globally and the stipulated lockout, there is an ongoing downturn in the healthcare market. Aside from communities, COVID-19 was equally disastrous for major world economies, especially the healthcare sector. Prominent stakeholders are continuing to adapt their strategies to the rapidly changing situation. COVID-19 is projected to have significant long-term impacts on the healthcare industry. Countries and major players would have to undertake critical healthcare changes until the crisis takes a back seat.
The global interactive patient care market is expected to experience significant growth in the coming years. The increasing demand for better patient care services, the growing adoption of advanced technologies in healthcare, and the rising prevalence of chronic diseases are some of the major factors driving the growth of this market. The market is highly competitive and fragmented, with several players operating in the market. Companies are adopting various strategies such as mergers and acquisitions, partnerships, collaborations, and product launches to expand their market presence and increase their customer base. Moreover, the growing adoption of telehealth and remote patient monitoring systems is expected to further boost market growth. These technologies enable healthcare providers to provide personalized care to patients, improve patient outcomes, and reduce healthcare costs.
North America to Dominate the Market
