Customer Journey Analytics Market - Trends Forecast Till 2028

Market Overview

The global customer journey analytics market is anticipated to reach USD 25.5 billion by 2021 and growing at a CAGR of 20.43% during the forecasting period, 2021-2028. Various factors such as the growing need to provide seamless customer experience, a higher focus on better customer engagement strategies through omnichannel, and adoption of advanced analytics solutions to leverage the increasing customer data and reduce customer churn rate, are expected to drive the demand for customer journey analytics solutions and services.

The growing need to provide a better customer experience to drive the need for customer journey analytics is the major driver Customer Journey Analytics Market. The recent technology and digital transformation boom have led to a customer revolution in terms of changes in buying behaviors, choices, and modes. Customers no longer base their loyalty on price or product. Instead, they stay loyal to companies due to the experience they receive.

Key Findings

The global Customer Journey Analytics Market is segmented into Component, organization size, deployment mode, data source, application, vertical, and geography.

Application segment is segmented into Campaign Management & Product Management.

Vertical segment is segmented into BFSI, Retail & eCommerce, & Telecommunications, and IT.

Geographically, the global Customer Journey Analytics market is sub-segmented into North America, Europe, Asia Pacific, Middle East and Africa and South America and insights are provided for each region and major countries within the regions

Competitive Landscape

Key players in the global Customer Journey Analytics market are Oracle, Adobe, Salesforce, NICE, SAP, Google, Microsoft, Genesys, Cisco, Teradata, Alterian, [24]7.ai, Pointillist, BryterCX, inQuba, Kitewheel, Verint, Thunderhead, Servion, CallMiner, NGDATA, Acoustic, FirstHive, CaliberMind, Amperity, and Cerebri AI.

Recent Developments

The companies have come up with various promotional activities in from of launch, investment, acquisition, and other, for instance:

• In November 2020, SAP completed the acquisition of Emarsys, an omnichannel customer engagement platform provider. The Emarsys products will be added to the SAP Customer Experience portfolio. The addition of Emarsys products in the SAP Customer Experience portfolio will enable SAP to engage customers and deliver hyper-personalized, omnichannel engagements in real-time.

Reasons to Acquire

• Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors
• Gain authentic and granular data access for the Customer Journey Analytics market so as to understand the trends and the factors involved behind changing market situations
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope