Maternity Innerwear Market - Trends Forecast Till 2028

Maternity Innerwear Market Size, Share & Trends Analysis Report by Type (Maternity Briefs, Maternity/Nursing Bras, Camisoles), By Distribution Channel (Offline, Online) and Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America)

Published Date: December, 2021

Base Year Estimate: 2020

Report ID: D-CG-MIM-732


Number of Pages: 370

Domain: Consumer Goods & Services

Maternity Innerwear Market – Trends Forecast Till 2028

The Maternity Innerwear Market size is projected to reach a CAGR of 7.4% from 2021 to 2028.

Maternity innerwear refers to specialized clothing items produced for pregnant women. These items are manufactured to comfortably fit the changing baby bump, breasts, and overall body size. Maternity innerwear includes shapewear, maternity or nursing bras, maternity briefs, and camisoles. Amongst these, nursing bras are sold in a wide variety of styles, fabrications, prices, and colors. They are produced with different features to ease the baby-feeding process and provide support throughout the pregnancy term. Such features can range from side sling support and supportive cup structure to drop-down cups for feeding and padded and fully adjustable straps. Similarly, maternity briefs are also manufactured in two forms – below and above the bump. These innerwear items are usually made of cotton in different styles and colors.

Growing discretionary income, there is a growing desire to spend on comfortable maternity apparel and premium product varieties. The constant launch of more convenient product varieties and the easy availability of these products through online retail channels are some of the factors that have supported long-term expansion for Maternity Innerwear Market.

Maternity Innerwear Market Research Report

Asia Pacific held the largest share during the forecast period. The need for various types of maternity clothes is supplemented by the increasing spending power of the people, which is a key factor expected to fuel the regional market growth in the forecast period.

Maternity Innerwear Market is segmented into type, distribution channel and region.

On the basis of Type

  • Maternity/Nursing Bras
  • Camisoles
  • Shapewear
  • Maternity Briefs                                       

On the basis of Distribution Channel

  • Online
  • Offline  

On the basis of Region

  • Asia Pacific
  • North America
  • Europe
  • South America
  • Middle East & Africa

Insights are provided for each region and major countries within the regions

Maternity Innerwear Market Primary Respondent


Key Players

  • Seraphine
  • Wacoal
  • H & M Hennes & Mauritz AB
  • Hatch Collection LLC
  • MamaCouture
  • Hotmilk Lingerie
  • Belabumbum
  • Fresh Venturz LLP
  • Clovia
  • Triumph Holding AG

Recent Developments

  • March 19, 2019-British maternity fashion label Seraphine will be opening its first exclusive store in the country later this month at Select Citywalk Mall, New Delhi.

Reasons to Acquire

  • Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors
  • Gain authentic and granular data access for Maternity Innerwear Market so as to understand the trends and the factors involved behind changing market situations
  • Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
  • In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope


Report Feature


Growth Rate

CAGR of 7.4% during the forecasting period, 2021-2028

Historical Data


Forecast Years


Base Year


Units Considered

Revenue in USD billion and CAGR from 2021 to 2028

Report Segmentation

type, technology and region.

Report Attribute

Market Revenue Sizing (Global, Regional and Country Level) Company Share Analysis, Market Dynamics, Company Profiling

Regional Level Scope

North America, Europe, Asia-Pacific, South America, and Middle East and Africa

Country Level Scope

U.S., Japan, Germany, U.K., China, India, Brazil, UAE, South Africa (50+ Countries Across the Globe)

Companies Profiled

Seraphine; Wacoal; H & M Hennes & Mauritz AB; Hatch Collection LLC; MamaCouture; Hotmilk Lingerie; Belabumbum; Fresh Venturz LLP; Clovia; Triumph Holding AG

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