Hard Seltzer Market - Trends Forecast Till 2028

Hard Seltzer Market Size, Share & Trends Analysis Report by ABV Content (1.0% to 4.9%, 5.0% to 6.9%), By Distribution Channel (Off-trade, On-trade), By Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America)

Published Date: December, 2021

Base Year Estimate: 2020

Report ID: D-CG-HSM-683


Number of Pages: 287

Domain: Consumer Goods & Services

Hard Seltzer Market – Trends Forecast Till 2028

The global hard seltzer market size was valued at USD 5.6 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 31.4% from 2021 to 2028.

Hard seltzer is basically alcoholic, carbonated, fruit flavored water. Most hard seltzers are 4.5-7% ABV and are typically 100 calories a can or less. It is available in various flavors, including lemon, watermelon, and tangerine.

The rising adoption of low alcohol content beverages among millennials and the younger generation and also, consumers are trying to reduce their alcohol consumption or becoming ‘sober-curious’, which has further led to an increase in the demand for low-alcoholic beverages and these factors will drive the Hard Seltzer Market.

The outbreak of the COVID-19 pandemic has drastically impacted the consumption pattern of alcoholic beverages from high alcohol content to low alcohol content due to rising health consciousness among the consumers. The sale of hard seltzer during the pandemic rose significantly through e-commerce channels due to stay-at-home orders around the world.

Hard Seltzer Market Research Report

North America made the largest contribution in the global hard seltzer market and accounted for the largest revenue share of 55.7% in 2020. The region has been witnessing high demand for hard seltzer, especially from young consumers. Key manufacturers are promoting their products in innovative ways.

Hard Seltzer Market is segmented into content, distribution channel and region.

On the basis of Content

  • 1.0% to 4.9%
  • 5.0% to 6.9%
  • Others

On the basis of End-User Industry

  • Off-trade
  • On-trade

On the basis of Region

  • Asia Pacific
  • North America
  • Europe
  • South America
  • Middle East & Africa

Insights are provided for each region and major countries within the regions

Hard Seltzer Market Research Report


Key Players

  • Mark Anthony Brands International
  • Anheuser-Busch InBev
  • The Coca Cola Company
  • Diageo plc
  • Heineken N.V.
  • The Boston Beer Company
  • Molson Coors Beverage Company
  • Constellation Brands Inc.
  • Kopparberg

Recent Developments

  • January 2021, Anheuser-Busch InBev launched Michelob Ultra Organic Seltzer in three flavours - spicy pineapple, peach pear, and cucumber lime, for consumers who like natural flavours, which contains zero added sugars.
  • 2020, Kopparberg Brewery launched a hard seltzer in the U.K. that claims to be vegan-friendly and gluten-free, with a 5% ABV content. It is available in mixed berries, black cherry, and passion fruit flavours across Morrisons and Tesco stores in Europe. These product launches are anticipated to boost the visibility as well as sales of this alcoholic drink.

Reasons to Acquire

  • Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors
  • Gain authentic and granular data access for Hard Seltzer Market so as to understand the trends and the factors involved behind changing market situations
  • Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
  • In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope


Report Feature


Growth Rate

CAGR of 31.4% during the forecasting period, 2021-2028

Historical Data


Forecast Years


Base Year


Units Considered

Revenue in USD billion and CAGR from 2021 to 2028

Report Segmentation

Content, distribution channel

Report Attribute

Market Revenue Sizing (Global, Regional and Country Level) Company Share Analysis, Market Dynamics, Company Profiling

Regional Level Scope

North America, Europe, Asia-Pacific, South America, and Middle East and Africa

Country Level Scope

U.S., Japan, Germany, U.K., China, India, Brazil, UAE, South Africa (50+ Countries Across the Globe)

Companies Profiled

Mark Anthony Brands International; Anheuser-Busch InBev; The Coca Cola Company; Diageo plc; Heineken N.V.; The Boston Beer Company; Molson Coors Beverage Company; Constellation Brands, Inc.; Kopparberg.

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