Influencer Marketing Platform Market - Trends Forecast Till 2028

Influencer Marketing Platform Market, By Component (Solution, Services), Application (Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Compliance Management and Fraud Detection), Organization Size (Large Enterprises, Small and Medium-Sized Enterprises), End-User (Fashion and Lifestyle, Agencies and Public Relations, Retail and Consumer Goods, Health and Wellness, Ad-Tech, Banking and Finance, Travel and Tourism), Geography (North America, Europe, Asia-Pacific, Middle East and Africa and South America)

Published Date: January, 2021

Base Year Estimate: 2020

Report ID: D-IT-IMPM-65

Format:  

Number of Pages: 231

Domain: IT & Telecom

Influencer Marketing Platform Market – Trends Forecast Till 2028

The global influencer marketing platform market is anticipated to reach USD 7.2 billion in 2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028. Various brands are understanding the importance of the influencer marketing platform as the end market is more focused on digitization. The influencer type of consumer is mostly followed in the field of entertainment (approx. 45.0%), beauty influencers (approx. 42.5%) 

Increasing customers’ bent towards video-based content and increasing demand for ad filtering software are some of the factors that have supported long-term expansion for the influencer marketing platform industry. 

Influencer Marketing Platform Market – Trends Forecast Till 2028

The global influencer marketing platform market is segmented into component, application, organization size, end-user, and geography.

Component segment is segmented into Solution and Services

Application segment is segmented into Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Compliance Management and Fraud Detection 

Organization Size segment is segmented into Large Enterprises, Small and Medium-Sized Enterprises

End-User segment is segmented into Fashion and Lifestyle, Agencies and Public Relations, Retail and Consumer Goods, Health and Wellness, Ad-Tech, Banking, and Finance, Travel and Tourism

Geographically, the global influencer marketing platform market is sub-segmented into North America, Europe, Asia-Pacific, Middle East and Africa and South America and insights are provided for each region and major countries within the regions

North America region has come up as the prominent region for the leading share in the overall global market during the forecast period 2021-2028.

Key players in the global influencer marketing platform market are IZEA Worldwide, Quotient Technology Inc., Launchmetrics, JuliusWorks, Inc., Traackr, Inc., Upfluence Inc., Klear, AspireIQ, CreatorIQ, Mavrck, Impact Tech, Inc., Brandwatch, Linqia, Inc., Onalytica, Social Beat Digital Marketing LLP, ExpertVoice Inc., Lefty, Lumanu Inc., InfluencerDB, Taggermedia, Heepsy, Fourstarzz Media LLC, Juulr B.V., Intellifluence, Insense Ads, Inc., Talent Village Ltd., The Room, Blogmint, Zine Ltd., and Captiv8 Inc. among others

The companies have come up with various promotional activities in from of launch, investment, acquisition, and other, for instance:

  • In 2020, Julius Works Inc. acquired HYPR Brands. Their advanced skills comprise campaign management, influencer search, and discovery, and measurement and reporting suites
  • In 2019, IZEA Worldwide, Inc. announced the beta launch of new software service for marketers. BrandGraph offers a multi-platform service to organize the complicated hierarchy of corporation-to-brand relationships by category

Available Customizations

In addition to the market data for the influencer marketing platform market, Delvens. offers client-centric reports and customized according to the company’s specific demand and requirement.

Research Methodology

Secondary Research

This research method involved the usage of extensive secondary sources (such as directories and databases)—Hoovers, Avention, annual reports, investor presentation, conferences like Jefferies conference)—to identify and collect information useful for this study of the influencer marketing platform market. The purpose of secondary research is to identify and collection of extensive, technical, market-oriented, and commercial studies of the global influencer marketing platform market. Through secondary research, the market is classified and segmented as per industry trends, developments, regional markets, products, and technological development. 

Primary Research

The primary sources mainly included several industry experts from the core and related industries and suppliers, manufacturers, distributors, alliances, and organizations related to all segments of this industry’s supply chain. In-depth interviews were conducted with various primary respondents—including key industry participants, subject matter experts (SMEs), C-level executives of key market players, and industry consultants, among other experts—to obtain and verify critical qualitative and quantitative information as well as to assess future prospects. The following figure depicts the market research methodology used in drafting this report on the influencer marketing platform market.

Primary Respondent breakdown is given below:

Influencer Marketing Platform Market – Trends Forecast Till 2028

Market Sizing

Top-down and bottom approaches were used to derive the market estimate and validate the total revenue of the influencer marketing platform market. This approach has also been used to derive the market for segmentation and sub-segmentation. 

Data Validation

Impact analysis has been conducted for deriving the market size. After collecting the in-depth quantitative and qualitative data, we contact primary respondents in order to gain a 98.8% of confidence level on our data.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants 

Reasons to Acquire

  • Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors
  • Gain authentic and granular data access for influencer marketing platform market so as to understand the trends and the factors involved behind changing market situations
  • Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
  • In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope

 

Report Feature

Descriptions

Market Revenue In 2021

USD 7.2 billion

Growth Rate

CAGR of 32.4% during the forecasting period, 2021-2028

Historical Data

2018-2019

Forecast Years

2021-2028

Base Year 

2020

Units Considered

Revenue in USD billion and CAGR from 2021 to 2028

Report Segmentation

Offering, Device Operating Type, Application, and Geography

Report Attribute

Market Revenue Sizing (Global, Regional and Country Level) Company Share Analysis, Market Dynamics, Company Profiling

Regional Level Scope

North America, Europe, Asia-Pacific, South America, and the Middle East and Africa

Country Level Scope

U.S., Japan, Germany, U.K., China, India, Brazil, UAE, South Africa (50+ Countries Across the Globe)

Companies Profiled

IZEA Worldwide, Quotient Technology Inc., Launchmetrics, JuliusWorks, Inc., Traackr, Inc., Upfluence Inc., Klear, AspireIQ, CreatorIQ, Mavrck, Impact Tech, Inc., Brandwatch, Linqia, Inc., Onalytica, Social Beat Digital Marketing LLP, ExpertVoice Inc., Lefty, Lumanu Inc., InfluencerDB, Taggermedia, Heepsy, Fourstarzz Media LLC, Juulr B.V., Intellifluence, Insense Ads, Inc., Talent Village Ltd., The Room, Blogmint, Zine Ltd., and Captiv8 Inc

Available Customization 

In addition to the market data for the influencer marketing platform market, Delvens. offers client-centric reports and customized according to the company’s specific demand and requirement.

Please complete the form below:

This website is secure and your personal details are safe. Privacy Policy

Please complete the form below:

This website is secure and your personal details are safe. Privacy Policy

Please complete the form below:

This website is secure and your personal details are safe. Privacy Policy

Choose License Type
Global: 50+ Countries

Note: Report data and information will be by Country.


Regional Report

Note: Report data and information will be by Country.


Country Specific Report

Bundle Reports

50% Discount on all additional reports  

Special Pricing

Avail customised purchase options to meet your specific research requirements.

Custom Tailored Services

Delvens. offers transformed research reports where syndicated reports are not sufficient to provide solutions to your business.

Subscription Model

Get latest and trending updates throughout the year on the reports you buy.