Baby Toys Market - Trends Forecast (2022-2028)

Baby Toys Market by Product Type (Board Games, Soft Toys & Dolls, Action Toys, Arts & Craft Toys, Construction Toys, Vehicles, Musical Toys & Rattles, and Others), by End User (Infants and Toddlers), by Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Specialty Stores, and Others} and Non-Store-Based), and region (North America, Europe, Asia-Pacific, Middle East and Africa and South America).

Published Date: March, 2022

Base Year Estimate: 2021

Report ID: D-CG-BTM-1267


Number of Pages: 367

Domain: Consumer Goods & Services

Baby Toys Market – Trends Forecast (2022-2028)

The global Baby Toys Market size is projected to reach a CAGR of 3.97% from 2022-2028.

A toy is an object that's made for a child to play with. Your favourite childhood toy might have been a dollhouse, a stuffed animal, or a set of blocks.

Increasing per capita disposable income and rising demand for skill developmental baby toys are some of the factors that have supported long-term expansion for Baby Toys Market.

Baby Toys Market Research Report

Asia-Pacific is anticipated to be a lucrative region for manufacturers of baby toys owing to the rising organized retail sector in the region. This growth can be further attributed to the rising demand for skill development baby toys among children in the region, which is expected to further support the growth of the Asia-Pacific baby toys market during the forecast period.

Baby Toys Market is segmented into product type, end user, distribution channel, and region.

On the basis of Product Type

  • Board Games
  • Soft Toys & Dolls
  • Action Toys
  • Arts & Craft Toys
  • Construction Toys
  • Vehicles
  • Musical Toys & Rattles
  • Others                                                           

On the basis of Distribution Channel  

  • Store based
  • Non store based

On the basis of End User

  • Infants
  • Toddlers

On the basis of Region

  • Asia Pacific
  • North America
  • Europe
  • South America
  • Middle East & Africa

Insights are provided for each region and major countries within the regions

Baby Toys Market Primary Respondent


Key Players

  • Bandai Namco Entertainment Inc
  • Hasbro
  • Mattel
  • LEGO System A/S
  • Tomy Company, Ltd

Recent Developments

  • In August 2022, Mattel launched Masters of the Universe Toy Collections Inspired by a Netflix animated series He-Man and The Masters of the Universe.
  • In August 2022, Thomas & Friends—a global preschool brand—launched a “Thomas & Friends” friendship set designed for helping pre-schoolers build socio-emotional skills.

Reasons to Acquire

  • Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors
  • Gain authentic and granular data access for Baby Toys Market so as to understand the trends and the factors involved behind changing market situations
  • Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
  • In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope


Report Feature


Growth Rate

CAGR of 3.97% during the forecasting period, 2022-2028

Historical Data


Forecast Years


Base Year


Units Considered

Revenue in USD million and CAGR from 2022 to 2028

Report Segmentation

product type, end user, distribution channel, and region.

Report Attribute

Market Revenue Sizing (Global, Regional and Country Level) Company Share Analysis, Market Dynamics, Company Profiling

Regional Level Scope

North America, Europe, Asia-Pacific, South America, and Middle East and Africa

Country Level Scope

U.S., Japan, Germany, U.K., China, India, Brazil, UAE, South Africa (50+ Countries Across the Globe)

Companies Profiled

Bandai Namco Entertainment Inc, Hasbro, Mattel, LEGO System A/S, and Tomy Company, Ltd

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