Alcoholic Beverage Market - Trends Forecast Till 2028

Alcoholic Beverage Market, By Product Type (Beer, Spirits, Wine, Cider and Others), Packaging (Bottles, Tetra Packs and Cans), Type (Flavoured and Unflavoured), Distribution Channel (Specialty Stores, Modern Trade, Convenience Stores, Hotels/Restaurants/Bars, Online Retailers, Others), Geography (North America, Europe, Asia-Pacific, Middle East and Africa and South America)

Published Date: May, 2020

Base Year Estimate: 2019

Report ID: D-FB-ABM-11

Format:  

Number of Pages: 273

Domain: Food & Beverages

Alcoholic Beverage Market – Trends Forecast Till 2028

The global alcoholic beverage market is anticipated to reach USD 1,642.5 billion by 2020 growing at a CAGR of 2.7% during the forecasting period, 2020-2028. Alcoholic Beverages are fermented drinks that contain the chemical properties of ethanol like they are flammable & colourless. The alcoholic beverages are made by fermenting & decomposing the sugar in berries, fruits, grains. The percentage of the alcohol can be increased by the distillation process. Factors such as the increase in young-adult demographics, an increase in demand for premium/super-premium products in developing countries, and unfavourable government age-related regulations are driving the market for alcoholic beverages.

Alcoholic Beverage Market – Trends Forecast Till 2028

The global alcoholic beverage market is segmented into product type, type, packaging, distribution channel, and geography.

The product Type segment is sub-segmented into Beer, Spirits, Wine, Cider, and Others. Wine has been segmented on the basis of product type into red wine and white wine. Wine segment on the basis of type is segmented into sparkling wine and fortified wine. The spirits segment has been further segmented into brandy, rum, tequila, vodka, genver, whisky, mezcel, gin, and others. Whisky has been further segmented into scotch whisky, malt whisky, grain whisky, corn whisky, and others. Rum has been segmented into dark rum, white rum, and gold rum. The beer segment has been sub-segmented into lager beer, draught beer, and hybrid beer.

The packaging segment is sub-segmented into Bottles, Tetra Packs, and Cans. Bottles are further segmented into glass and plastic.

The type segment is sub-segmented into Flavoured and Unflavoured,

Distribution Channel segment is sub-segmented into Specialty Stores, Modern Trade, Convenience Stores, Hotels/Restaurants/Bars, Online Retailers, Others

On the basis of distribution channel, the specialty stores segment is expected to dominate the market for alcoholic beverage market during the forecast period 2020-2028

Geographically, the global alcoholic beverage market is sub-segmented into North America, Europe, Asia-Pacific, Middle East and Africa and South America and insights are provided for each region and major countries within the regions.

Asia-Pacific region has come up as the prominent region for the leading share in the overall global market during the forecast period 2020-2028.

Key players in the global alcoholic beverages market are ANHEUSER-BUSCH INBEV, Heineken Holding, ASAHI GROUP HOLDINGS, Kirin Holdings, Diageo, Suntory Holdings, Molson Coors Brewing, Pernod Ricard, Carlsberg, Kweichow Moutai, Constellation Brands,  Thai Beverage, Wuliangye Yibin, Brown-Forman, Jiangsu Yanghe Brewery, E. & J. Gallo Winery, Treasury Wine Estates, and among others.

The companies have come up with various promotional activities in from of launch, investment, acquisition, and other, for instance:

  • In 2019, Heineken Holding has announced the launch of the first cross-brand zero-alcohol campaign for helping to explode the category. The campaign includes the Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free.
  • In 2019, GUINNESS has launched a new drinking campaign for encouraging the moderation amongst the drinking population.

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Research Methodology

Secondary Research

This research method involved the usage of extensive secondary sources (such as directories and databases)—Hoovers, Avention, annual reports, investor presentation, conferences like Jefferies conference)—to identify and collect information useful for this study of the Alcoholic beverage market. The purpose of secondary research is to identify and collection of extensive, technical, market-oriented, and commercial studies of the global alcoholic beverage market. Through secondary research, the market is classified and segmented as per industry trends, developments, regional markets, products, and technological developments.

Primary Research

The primary sources mainly included several industry experts from the core and related industries and suppliers, manufacturers, distributors, alliances, and organizations related to all segments of this industry’s supply chain. In-depth interviews were conducted with various primary respondents—including key industry participants, subject matter experts (SMEs), C-level executives of key market players, and industry consultants, among other experts—to obtain and verify critical qualitative and quantitative information as well as to assess future prospects. The following figure depicts the market research methodology used in drafting this report on the alcoholic beverage market.

Primary Respondent Breakdown is given below:

Alcoholic Beverage Market – Trends Forecast Till 2028

Market Sizing

Top-down and bottom approaches were used to derive the market estimate and validate the total revenue of the alcoholic beverage market. This approach has also been used to derive the market for segmentation and sub-segmentation.

Data Validation

Impact analysis has been conducted for deriving the market size. After collecting the in-depth quantitative and qualitative data, we contact primary respondents in order to gain a 98.8% of confidence level on our data.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

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