18th May 2023
Stoma care or ostomy care involves the management and support of individuals who have undergone ostomy surgery, which involves the surgical creation of an opening in the body to divert the flow of bodily waste. A stoma is an artificial opening in the abdomen or a hollow organ, such as the colon or urinary tract, allowing waste materials to be eliminated from the body. There are three main types of ostomy procedures such as colostomy, ileostomy, and urostomy. The primary application of stoma or ostomy care is to support individuals who have undergone ostomy procedures that require necessary things which are pouching systems, skin protection, and accessories. Stoma care products and services enable patients to maintain hygiene, prevent skin irritation or infections, and ensure comfort and confidence in their daily lives.
The increasing prevalence of chronic diseases that require ostomy procedures. Conditions such as colorectal cancer, inflammatory bowel disease (IBD), Crohn's disease, and bladder cancer often necessitate the surgical creation of a stoma. As the incidence of these diseases rises, the demand for ostomy care products also increases. Further, the trend of shifting healthcare from hospitals to home settings has influenced the stoma/ostomy care market positively. Home healthcare services often involve the management of ostomy patients, generating the demand for stoma/ostomy care products that are suitable for home use. Moreover, the efforts to raise awareness about stoma/ostomy care, both among healthcare professionals and patients. Better education and information dissemination have reduced stigmas associated with an ostomy, encouraging patients to seek appropriate care and products, and have contributed to the growth of the Stoma/Ostomy Care Market.
The Global Stoma/Ostomy Care Market has reached a value of $3.5 billion in 2022. This market is projected to grow from $3.7 billion in 2023 to $5.53 billion in 2030 with a CAGR of 5.9% in the forecast period of 2023-2030. This market is estimated based on different key pointers that attribute to the growth which are products such as Ostomy Care Bags, Ostomy Care Accessories, end-user including Home Care, Hospitals, Ambulatory Surgical Centers, Clinics, and applications such as Colostomy, Ileostomy, Urostomy, J-pouch. Leading companies such as Coloplast Corp, Henkel Adhesives Technologies India Private Limited, Marlen Manufacturing & Development Company, Hollister Incorporated, Salts Healthcare, ALCARE Co., Ltd., B. Braun SE, Hollister Incorporated, OxMed International GmbH, and Welland Medical Limited.
The ostomy care accessories segment serves as a significant driver for the stoma/ostomy care market. These accessories are supplementary products that enhance the functionality, comfort, and convenience of stoma management for individuals with ostomies. Further, the demand for personalized ostomy care solutions is increasing, ongoing advancements in ostomy care accessories, and with a growing emphasis on skin health and maintenance in the form of skin barriers, seals, and protective films to protect peristomal skin from irritation, leakage, and skin-related complications, which lead to improving the market of Stoma/Ostomy Care in the upcoming years.
The North American region indeed holds a significant market share in the stoma/ostomy care market. This is due to a relatively high prevalence of chronic diseases such as colorectal cancer, inflammatory bowel disease (IBD), and bladder cancer, a well-developed healthcare infrastructure, including advanced medical facilities, specialized healthcare providers, and a robust reimbursement system. Further, North America has active patient advocacy groups and organizations dedicated to promoting stoma/ostomy care awareness, supporting patients, and advocating for their rights. These groups raise awareness, provide resources, and support the development of stoma/ostomy care products, moreover creating a demand-rich environment for the Stoma/Ostomy Care market along with domination of the North American region in the coming year.
Globally, there is an elevation in the serious illness with respect to the digestive tract and urinary tract that require ostomy procedures along with the increasing healthcare expenditure, especially in emerging economies, which enables greater access to stoma/ostomy care products. Hence, it is necessary for companies to invest in research and development to develop innovative and differentiated stoma/ostomy care products. Further, incorporates new technological advancements, such as odor control features, user-friendly designs, and customization options. These products are evolved to meet the evolving needs of patients, thereby the stoma/ostomy care product market going to witness huge growth in the upcoming year as predicted in the forecast period.