Nutritional analysis of a product refers to the process of evaluating the nutritional content of product items. It involves measuring the amounts of macronutrients (carbohydrates, proteins, and fats), micronutrients (vitamins and minerals), and other nutritional components such as fiber and calories in the product. A nutritional analysis becomes important for food manufacturers and distributors to comply with regulatory requirements since many countries mandate that food products be labeled with their nutritional information according to the food labeling laws. Further, this information on the food label provides the customers a choice to pick the right product that aligns with their nutrition intake.
Consumers are increasingly concerned about their health and are more likely to make informed food choices based on the nutritional content of the product. By providing accurate nutritional information, manufacturers can meet the demands of consumers who are looking for healthier options. Hence, a nutritional analysis of a product lead to more appeal for health-conscious consumers that could help manufacturers to optimize the nutritional content of their products and hold a significant promotional value. It can also help identify potential allergens and other ingredients that may cause adverse reactions in some people. This promotes the need to analyze the accurate nutritional value of items and has also made a progressive growth in the Nutritional Analysis Market as predicted in the forecast period.
The Nutritional Analysis Market has reached a value of $5.9 billion in 2022. This market is expected to grow from $6.43 billion in 2023 to $11.77 billion in 2030 with a CAGR of 9% in the forecast period 2023-2030. This market is estimated based on different key pointers that attributes to the growth which are parameter types including Vitamin Profile, Mineral Profile, Total Dietary Fiber, Fat Profile, Sugar Profile, Calories, Cholesterol, Moisture, Other Parameters, product types such as Beverages, Snacks, Bakery And Confectionery, Meat And Poultry, Sauces, Dressings, And Condiments, Dairy And Desserts, Fruits And Vegetables, Edible Fats And Oils, Baby Foods, and objective includes New Product Development, Product Labeling & Regulatory Compliance.
Most prominent companies such as SGS SA, Intertek Group Plc, Eurofins Scientific, Bureau Veritas, and ALS Limited are involved in providing precise nutritional values of different product types and further, expanding their growth through new initiatives & launches eventually leading to the growth of nutritional analysis market.
The parameter types have a significant impact on this market that enhances the market growth compared to other areas. Since the customer’s interest grows in evaluating the product based on its calorific & nutritional value, and also food regulatory authority made a mandatory to analyze trans-fat and saturated fat content in the items due to its high nutritional benefit. Hence, these would further drive the market of nutritional analysis in the upcoming years.
Adulteration of food products, impoverished health conditions, and malnutrition are widely prevailing in the Asia Pacific region. The government has initiated and proposed a stringent law on labeling the food ingredient and content’s nutritional value must be printed on every packet made mandatory. It created a necessity for every food processing manufacturer to analyze their product’s nutritional value. Thus, all these made the Asia Pacific region to be positioned high in the nutritional analysis market by enhancing this nutritional analysis service provider company’s market shares.
Conducting a nutritional analysis ensures that the information provided is accurate and complies with food-associated laws. The companies managed to focus on retaining the nutritional value of their product at the same time promoting their product is a unique strategy to attract consumers. Accurate nutritional information can be used as a marketing tool to promote the health benefits of a product. It can also help to differentiate a product from competitors and build brand loyalty.
Furthermore, nutritional analysis is important for researchers and healthcare professionals who study the effects of nutrition on health. By analyzing the nutritional content of different food products, they can gain insights into how different nutrients and combinations of nutrients affect the body. Thus, nutritional analysis service-providing companies should improve their precision in analyzing techniques and quicker results. These developments would definitely improve the market of nutritional analysis to the range projected in the forecast period.