Non-Thermal Pasteurization Market

A group of methods that may be used to preserve food and drinks without exposing them to high temperatures is referred to as non-thermal pasteurization. Traditional pasteurization techniques include heating food or drinks to a high temperature in order to kill viruses, but this can also change the product's flavor, texture, and nutritional value. An approach that can maintain the product's quality while yet getting rid of dangerous bacteria is a non-thermal pasteurization

The food and beverage industry now employs a number of non-thermal pasteurization techniques. These consist of:

• High-Pressure Processing (HPP): Food or drinks are subjected to high pressure for a brief period of time (often between 300 and 600 MPa). This can eliminate germs, viruses, and other pathogens while maintaining the product's nutritional value and texture, flavor, and quality.
• Pulsed Electric Field (PEF): PEF involves delivering brief, high-voltage electrical pulses to meals or beverages. This may damage the cell membranes of pathogens including viruses, bacteria, and other organisms, killing them.
• Ultraviolet (UV) Radiation: Bacteria and other pathogens can be eliminated by UV light from liquids like milk and juice. With this technique, a brief duration of UV light exposure is used on the liquid.
• Irradiation: Ionising radiation, which may eradicate bacteria, viruses, and other pathogens, is used to irradiate food. The United States and a number of other nations have currently approved the use of this technique.

In the upcoming years, it is anticipated that the non-thermal pasteurization industry would expand as customers prefer less processed goods with longer shelf lives. Both equipment suppliers and service firms that deliver non-thermal pasteurization to food and beverage companies are included in this sector. Avure Technologies, Hiperbaric, Chic Freshertech, Pulsemaster, and Elea Technology are a few of the major competitors in the non-thermal pasteurization industry.

Major Market Developments for Non-Thermal Pasteurization

Avure Technologies

Avure Technologies is a well-known supplier of HPP hardware. The QFP 525L-600 HPP machine, which delivers better throughput and improved efficiency compared to earlier versions, will be made available in 2021, according to the manufacturer.

Hiperbaric

Another significant producer of HPP equipment is Hiperbaric. The Hiperbaric 1350 Bulk HPP machine, which can process huge volumes of liquid materials in bulk, was recently introduced by the business.

Chic Freshertech

A Chinese business called Chic Freshertech sells PEF supplies. Chic Freshertech will be able to increase its product choices in Europe thanks to a new relationship the firm announced in 2021 with Terlet, a manufacturer of European food processing equipment.

Pulsemaster

PEF equipment is available from the Dutch business Pulsemaster. The Pulsemaster Cube, a new PEF system that is intended for smaller-scale food and beverage processing, was announced for release by the business in 2021.

Market Analysis and Growth on the Basis of Segments

By Technology: Based on the many non-thermal pasteurization techniques available, such as high-pressure processing (HPP), pulsed electric field (PEF), ultraviolet (UV) radiation, and irradiation, the market may be divided into segments. The most popular non-thermal pasteurization technique at the moment is HPP, however, due to PEF's capacity to maintain the nutritive value and sensory qualities of food and drinks, it is anticipated to see a substantial increase in the years to come.

By Application: The market may also be divided into segments depending on the various products and uses for non-thermal pasteurization technology, including dairy goods, meat and poultry, juices and drinks, fruits and vegetables, and others. Although the meat and poultry industry has the most potential for expansion, the juice and beverage segment is now the largest application section for non-thermal pasteurization.

By Region: Geographical segmentation of the market is another option; important areas to consider are North America, Europe, Asia Pacific, and the Rest of the World. The greatest market for non-thermal pasteurization at the moment is North America, followed by Europe. However, due to rising consumer demand for minimally processed foods and rising concerns about food safety, the Asia-Pacific region is anticipated to experience considerable development in the upcoming years.

“In the upcoming years, the market for non-thermal pasteurization is anticipated to expand significantly due to rising consumer demand for minimally processed foods, longer food shelf lives, and increased food safety. Technology developments and growing regulatory backing are also anticipated to fuel industry expansion. Even though HPP is the most extensively utilized technology right now, PEF and other non-thermal pasteurization techniques are anticipated to experience rapid expansion in the years to come.”

Current Drivers of the Market

Increasing Demand for Minimally Processed Foods

Food and drinks with little processing and no added artificial preservatives or flavors are becoming more and more popular with consumers. Manufacturers may keep the quality and freshness of these items while still adhering to food safety regulations by pasteurizing them non-thermally.

Longer Shelf Life

Food and drink can have their shelf lives extended using non-thermal pasteurization techniques, which reduces waste and increases the distribution and accessibility of these goods.

Food Safety Concerns

Non-thermal pasteurization techniques provide a successful means of getting rid of dangerous bacteria in food and drinks, which is important because foodborne infections continue to be a major public health problem.

Regulatory Support

Non-thermal pasteurization techniques are receiving more and more support from governments throughout the world, and many different types of food and drinks can now be pasteurized using these techniques, according to regulatory bodies.

Technological Advancements

Non-thermal pasteurization techniques are becoming more effective, affordable, and feasible for preparing food and beverages on a wide scale thanks to technological advancements.

The Solution to Your Market Challenges

1. High Capital Costs: Smaller food and beverage businesses may find it difficult to enter the market since non-thermal pasteurization equipment might be pricey.

Solution: The development of more cheap, scalable solutions that are available to a larger variety of businesses by equipment makers is one potential answer.

2. Limited Consumer Awareness: Even though there is an increasing demand for foods with less processing, many consumers are still not aware of non-thermal pasteurization techniques.

Solution: Even though there is an increasing demand for foods with less processing, many consumers are still not aware of non-thermal pasteurization techniques.

3. Limited Shelf Life for Certain Products: Many food and beverage goods can have their shelf lives extended using non-thermal pasteurization techniques, although certain products may still only have a short shelf life.

Solution: The development of novel non-thermal pasteurization methods or technology combinations that can further increase the shelf life of these items might be the focus of research and development activities.

4. Regulatory Hurdles: There are still certain countries where regulatory permission is required, despite the fact that numerous regulatory authorities across the world have authorized the use of non-thermal pasteurization techniques.

Solution: In order to get beyond these obstacles and encourage the widespread adoption of new technologies, lobbying activities should continue.

5. Need for Specialized Expertise: The effectiveness of non-thermal pasteurization technology depends on specialized knowledge and training.

Solution: The development of the requisite expertise and knowledge base for these technologies might be aided by investment in training and educational programs for food scientists and equipment operators.

“In general, overcoming these obstacles will be essential for the non-thermal pasteurization market's sustained expansion and success. The market may overcome these obstacles and reach its full potential by concentrating on low-cost, scalable equipment, improved consumer awareness, product shelf life, regulatory approval, and specialized knowledge.”

Opportunities Inside the Market

Emerging Markets

There is considerable potential for the growing demand for minimally processed foods and drinks as emerging nations like Asia, Latin America, and Africa continue to enjoy economic expansion and rising earnings. Non-thermal pasteurization techniques can contribute to meeting this need by delivering safe, wholesome food.

New Applications

Even while the juice and beverage industry presently account for the majority of non-thermal pasteurization applications, there is still room for considerable expansion in the meat and poultry, fruits and vegetables, and even pet food industries. The development of novel non-thermal pasteurization techniques or the combination of techniques that work best for certain applications might be the main focus of research and development.

Sustainability

Non-thermal pasteurization techniques require less energy than conventional thermal techniques and can help minimize waste by increasing the shelf life of food and drinks. Food and beverage manufacturers now have the chance to promote their goods as being more ecologically friendly and sustainable.

Combination Technologies

It is possible to develop new product categories and chances for innovation by combining non-thermal pasteurization techniques with other food processing technologies, such as fermentation or drying.

Health and Wellness

Consumers are increasingly looking for foods and drinks with probiotics, vitamins, and antioxidants for their health and wellness. These advantageous components may be preserved with the use of non-thermal pasteurization techniques, giving producers the chance to create new goods that satisfy customer desire for healthier alternatives.

Conclusion to the Market

In conclusion, customer desire for minimally processed foods and drinks, together with technological advancements that have improved non-thermal processes, will likely drive considerable expansion in the non-thermal pasteurization market in the years to come. Juices and drinks, dairy goods, and baby food, among other application sectors, are among the market categories that are anticipated to have rapid expansion.

To fully realize the potential of the non-thermal pasteurization business, however, a number of issues must be resolved. These difficulties include, among others, prohibitive capital expenditures, low customer awareness, and regulatory barriers. For the market to keep expanding and succeeding, these problems must be solved.

The market for non-thermal pasteurization is anticipated to expand during the next years thanks to continuing innovation and R&D initiatives. Emerging markets, novel applications, sustainability, the fusion of technologies, and health and wellness are anticipated to offer the industry with tremendous room for expansion and innovation. The non-thermal pasteurization market is a vibrant, quickly developing industry that is anticipated to have substantial expansion over the next several years. Although there are issues that need to be resolved, there are also numerous chances for innovation and expansion that will help move the industry ahead.