29th March 2023
Casino management systems include software and hardware to track players, analyze behavior, cash, and accounting, security and surveillance, or a combination of these. The casinos require a comprehensive software and hardware system to keep track of operations and maintain a smooth flow throughout the working procedure. The primary purpose is to track players and analyze behavior, constant security, and surveillance.
Over half of the leading casino companies globally are based in the US therefore, it comes as no surprise that gambling is popular in the past time. Casinos make up the largest part of the commercial gaming segment, popular with U.S.-citizens and international tourists. In the year 2019, commercial gaming in the U.S. generated approximately USD 41.53 billion in revenue. In January 2021 - Cher-Ae Heights Casino and Konami Gaming, Inc. announced the completed launch of SYNKROS at the seaside gaming destination in Trinidad, CA. Konami’s award-winning casino management system brings a strong mix of marketing solutions to engage guests at Cher-Ae Heights Casino—including floor-wide bonusing events, random drawings, personalized rewards, offers, and more. Further, any winnings over and above USD 1200 must be logged and reported to the tax authorities (the IRS) in the USA by a casino; however, customers that are citizens of some other countries that are visiting a casino and winning big will not be subject to having to pay tax on their winnings, due to treaties and agreements signed with those other countries by the U.S. Government.
In European countries, players tend towards more offline casino gaming. For instance, in 2019, offline gambling was the most popular way of gambling in Italy. According to the data, offline gamblers accounted for 18.3 of all respondents over the period considered. Conversely, only two percent of gamblers claimed to bet exclusively online in the selected year. Additionally, according to Verizon's recent study, there has been a 115% increase in gaming usage in the United States alone, compared to a typical day before COVID-19. The online gaming platforms and live streaming services also continued to break their records for concurrent users throughout March and April.
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The Casino Management Systems Market is projected to grow from USD 8.7 billion in 2022 to USD 30 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 16.5% during the forecast period. The evolving lifestyle and societal concerns and increasing use of cashless slot machines and server-based gaming to drive the market growth.
The global casino management systems market has been segmented into North America, Europe, Asia Pacific, Middle-east and Africa (MEA), and Latin America. Asia Pacific is expected to be the Fastest growing market for Casino management systems market owing to the rise in revenue and increase in demand for global tourism. All these factors are expected to increase the demand for casino management system market during the forecast period from 2023-2030
Analytics today not only record customer databases but have also evolved to segment customers based on profitability, predict profitability, manipulate customer behavior with specific promotional offers, and market campaigns targeted at a specific segment of customers. With hundreds of casinos in the countries, it is very important for the casinos to use the data collected by them in a proper way as the competition is very fierce and customer retention is very tough. For instance, the United States alone consists of over 1900 casinos, which is a cut-throat competition, and customer retention and new customer acquisition are only possible by using and analyzing customer data efficiently.
In November 2020, Scientific Games and Menominee Casino Resort announced an agreement to install system solutions across 791 gaming machines. The solutions would include e iVIEW4 with Web Content Manager (WCM), Beverage Ordering Software System (BOSS), Business Intelligence, Elite Bonusing Suite (EBS), Promotional Kiosk, Servizio, and the Social Distancing and Automated Game Sanitization Modules.
In January 2021 - Cher-Ae Heights Casino and Konami Gaming, Inc. announced the completed launch of SYNKROS at the seaside gaming destination in Trinidad. According to Verizon's recent study, there has been a 115% increase in gaming usage in the United States alone, compared to a typical day before COVID-19. commercial gaming in the U.S. generated approximately USD 41.28 billion in revenue a Compound Annual Growth Rate (CAGR) of 16.4% during the forecast period from 2023-2030.