11th May 2023
Personal care products are items used to maintain personal hygiene, enhance one's appearance, and promote overall well-being. These products encompass a wide range of items designed for different aspects of personal care, including skincare, hair care, oral care, body care, and grooming. The personal care industry has recognized the growing demand for men's products and has responded by introducing a wide range of grooming and skincare items designed specifically for male consumers. These products include facial cleansers, moisturizers, shaving creams, aftershaves, hair care products, body washes, and fragrances, among others. With specialized formulations and packaging targeting masculine aesthetics, these products aim to meet the unique requirements and preferences of male consumers.
One of the primary drivers for the men's personal care market is the shift in societal norms and attitudes towards grooming and self-care for men. Traditionally, personal care was seen as a predominantly female domain. However, with changing cultural perceptions of masculinity, men are now more open to investing in personal care products and routines to enhance their appearance and overall well-being. Men are increasingly encouraged to take care of their physical appearance and adopt grooming routines to look and feel their best. Further, influencers share their personal grooming routines on social media platforms, recommend products, and create awareness among their followers. Their impact on consumer preferences and brand choices generated a huge demand for Men’s Personal Care products and it continues to grow this market in the coming years.
The Global Men’s Personal Care Market has reached a value of $58.06 billion in 2022. This market has projected to grow from $63.57 billion in 2023 to $120 billion in 2030 with a CAGR of 9.5% in the forecast period of 2023-2030. This market is estimated based on different key pointers that attribute to the growth which are products including Hair Care, Skin Care, Oral Care, Body Care, Others, types such as Organic Derivatives, Chemical Derivatives, distribution channels such as Hypermarkets & Supermarkets, Pharmacy, E-commerce, others. Leading companies such as Johnson & Johnson, Reckitt Benckiser, Estee Lauder Company, Procter & Gamble, Kao Corporation, Unilever, L’Oeral, and Beiersdorf AG are involved in producing the products for men’s personal care which has of high value in the commercial markets.
The skin care segment largely drives the men’s personal care market. In recent years, there has been a notable increase in the demand for skin care products specifically tailored to men's needs. Since increasing interest among men in self-care & grooming routines for overall well-being, awareness on choosing skin care product formulations through beauty influencers, and products such as facial cleansers, moisturizers, serums, and exfoliators formulated for men have gained popularity. In December 2021, Vivalui introduced a line of skin cleansers specifically designed for men, addressing common skin concerns such as oily skin, dullness, dryness, redness, and irritation. A Byrdie article published in May 2020 reported that in the United States, the average male consumer spends around USD 244 per month on skincare products, with a significant portion of that expenditure allocated to facial moisturizers. As awareness of men's skincare products continues to grow, the market is expected to witness a surge in demand in the coming years.
Asia-Pacific region has witnessed a significant increase in market share for men’s personal care products compared to other regions. It is projected to grow with a CAGR of 9.4% from 2022 to 2030. This growth can be attributed to the significant expenditure on personal care products observed in countries like South Korea, China, Japan, and India. The rise in the number of working men, particularly in the corporate sector and fashion industry, has stimulated the demand for personal care and grooming products among men in emerging economies, including China and India. Further, rapid urbanization and the influence of Western lifestyles have played a role in shaping men's grooming habits in the Asia-Pacific region. Urban environments, along with exposure to international trends through media and the internet, have led to increased awareness and adoption of personal care routines among men eventually leading to improve market growth in the Men’s Personal Care market in this region in upcoming years.
The usage of personal products among men is witnessing a rapid increase due to the influence of social media, changing perception of masculinity, increasing skincare concerns, and wellness trends. This progress the growth of Men’s Personal Care products to meet the demand. It is recommended that the companies should invest in developing a comprehensive range of men's personal care products that cater to different needs and preferences. Further, collaboration with male influencers and content creators who can endorse and promote the brand's products and strengthen partnerships with retailers to ensure wider distribution and availability of men's personal care products to meet the need, which leads to an increase in the growth of the Men’s Personal Care market in the upcoming years as predicted in the forecast period.