Oral Care Market - Trends Forecast Till 2028

Oral Care/ Hygiene Market by Product (Toothbrush (Manual, Electric, Battery), Toothpaste (Pastes, Gels, Powder, Polish), Breath Freshener, Rinse) & Distribution Channel (Consumer Stores, Retail Pharmacy, e-Commerce), and Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America)

Published Date: January, 2022

Base Year Estimate: 2021

Report ID: D-HC-OCM-1097


Number of Pages: 349

Domain: Healthcare

Oral Care/ Hygiene Market – Trends Forecast Till 2028

The Oral Care/ Hygiene Market size is projected to reach a CAGR of 4.1% from 2022 to 2028.

Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. The oral care market offers a range of product types, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste.

Rising incidence of dental diseases, the rising number of practicing dentists on a global scale, and technological advancements in oral care products are some of the factors that have supported long-term expansion for Oral Care/ Hygiene Market.

Oral Care Market Growth Forecast

Asia Pacific accounted for the largest share in the oral care/oral hygiene market. The growing dental tourism in major Asian markets (such as India, South Korea, and China); the increasing focus of prominent players on emerging Asian countries; increasing healthcare expenditure (coupled with the rising disposable income); a growing number of dental clinics; and the rising awareness regarding oral healthcare are supporting the high growth of the oral care market in the Asia Pacific region.

Oral Care/ Hygiene Market is segmented into product, distribution channel and region.

On the basis of Product

  • Toothpastes
  • Toothbrushes and accessories
  • Mouthwashes
  • Dental accessories/ ancillaries
  • Dental products
  • Dental prosthesis cleaning solutions

On the basis of Distribution Channel 

  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Prosthesis Cleaning Solutions

On the basis of Region

  • Asia Pacific
  • North America
  • Europe
  • South America
  • Middle East & Africa

Insights are provided for each region and major countries within the regions

Oral Care Market Primary Respondent


Key Players

  • Colgate-Palmolive
  • Procter & Gamble
  • Unilever PLC
  • GlaxoSmithKline PLC
  • 3M Company
  • Lion Corporation
  • Church & Dwight Co, Inc
  • Sunstar Suisse S.A.
  • Perrigo Company plc
  • Dabur India Ltd.
  • Orkla

Recent Developments

  • In September 2021, GalaxoSmithKline plc (UK) launched Dr. BEST GreenClean toothbrush, the first carbon-neutral toothbrush, with a handle made from renewable cellulose.
  • In March 2021, Colgate-Palmolive and Philips entered into a long-term collaboration to bring oral care benefits of electric toothbrushes to Latin America. This can be achieved mainly through an exclusive portfolio of Philips Colgate, featuring various electric toothbrushes across a range of price points.

Reasons to Acquire

  • Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors
  • Gain authentic and granular data access for Oral Care/ Hygiene Market so as to understand the trends and the factors involved behind changing market situations
  • Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
  • In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope


Report Feature


Growth Rate

CAGR of 4.1% during the forecasting period, 2022-2028

Historical Data


Forecast Years


Base Year


Units Considered

Revenue in USD billion and CAGR from 2022 to 2028

Report Segmentation

product, distribution channel and region.

Report Attribute

Market Revenue Sizing (Global, Regional and Country Level) Company Share Analysis, Market Dynamics, Company Profiling

Regional Level Scope

North America, Europe, Asia-Pacific, South America, and Middle East and Africa

Country Level Scope

U.S., Japan, Germany, U.K., China, India, Brazil, UAE, South Africa (50+ Countries Across the Globe)

Companies Profiled

Colgate-Palmolive, Procter & Gamble, Unilever PLC, and GlaxoSmithKline PLC., 3M Company, Lion Corporation, Church & Dwight Co, Inc, Sunstar Suisse S.A., Perrigo Company plc, Dabur India Ltd., Orkla

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